The 1960s and 70s were a time of political, social and cultural upheaval. Cannabis was closely associated with this period as it was seen by some as a way to express their rebelliousness and challenge the status quo. For many people, it became a symbol of freedom and rebellion against oppressive government policies and restrictive social mores.
Cannabis culture flourished during this era, particularly in the US where marijuana was used widely by hippies and other counterculture movements. Cannabis was also embraced by musicians such as The Beatles, Jimi Hendrix and Bob Marley who wrote songs that glorified its use. The plant even had its place in literature: Jack Kerouac famously wrote about his experiences using marijuana in On The Road while Hunter S Thompson featured cannabis heavily in Fear & Loathing In Las Vegas.
Not only did cannabis become increasingly popular amongst youth culture during the 1960s and 70s, but it also featured prominently in television shows such as Cheech & Chong’s Up In Smoke and That 70s Show. These shows provided a comedic look at cannabis use and helped to normalize its consumption amongst viewers.
Cannabis has long been associated with counterculture and rebellion, particularly during the 1960s and 70s when it was embraced by rock stars, writers and television producers alike. It has remained an important symbol of freedom ever since – one that continues to inspire creative expression among millions of people around the world today.